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https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1599631514687-J0WJLPQCUG2AMCW7HTMZ/image-asset.png Work https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1625876752280-QEE299JS0IKWA8FDCW0L/Screen+Shot+2021-07-08+at+9.53.37+AM.png Work - Make it stand out An initial prototype missed a critical step and use case. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1625884240710-JTVTW1BKSIST00S7TVW0/Screen+Shot+2021-07-09+at+7.30.09+PM.png Work - Make it stand out Modal with current and future steps. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626043054396-MAVYHUELOE1BM4IAHQUH/Screen+Shot+2021-07-11+at+3.36.01+PM.png Work https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626043059941-PJT8IB7UAE1U1RRPFQ88/Screen+Shot+2021-07-11+at+3.36.06+PM.png Work https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626043075819-NMNA9ZVIB2CY69V2ACBC/Screen+Shot+2021-07-11+at+3.36.14+PM.png Work https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626043080048-VO6X6QPGYHXHNAWY44MT/Screen+Shot+2021-07-11+at+3.36.23+PM.png Work https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1625875711615-8QKSLJ4CGM8I3RP8PB3Y/Screen+Shot+2021-07-09+at+5.00.44+PM.png Work - LLC Order Tracker Rebuild the post-purchase experience for customers starting an LLC with a simpler order tracker. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1625877580304-WP2H9HVPD9BKX4S9UROD/Screen+Shot+2021-07-09+at+5.32.21+PM.png Work - Make it stand out Added a step + edited copy for customers who only got digital docs. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1625987275589-D3KS6ORHOYCQUTIJLL6R/Screen+Shot+2021-07-09+at+11.10.47+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1625877860383-VDEAP7JUYSAK0IK89WG0/Screen+Shot+2021-07-09+at+5.43.06+PM.png Work - Make it stand out Added a step + edited copy for customers who got digital and paper docs. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626040792918-HU61OLODUG93HPJK9K8E/Screen+Shot+2021-07-11+at+2.58.35+PM.png Work - Make it stand out We temporarily removed links to two unavailable features that confused users and risked increasing calls to our care agents. I added these tooltips to explain what users could expect later on. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1625884314073-YAG38MPZO5FERZO2T7K2/Screen+Shot+2021-07-09+at+6.05.48+PM.png Work - Make it stand out I proposed keeping things in future tense so the modal became an FYI for next steps, and copy could work with the old design. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626046613335-5FX5C6ZGLE3SD1DG0B6F/Screen+Shot+2021-07-11+at+4.36.35+PM.png Work - Make it stand out When users have consults booked, they see appointment details here. When nothing’s scheduled, they see a nudge to book a consult to take advantage of their subscriber benefit. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1625884147406-B8JABGTT0RFJ3EXH5J3S/Screen+Shot+2021-07-09+at+6.07.00+PM.png Work - Make it stand out Writing out the steps in present tense worked for the new design, but not the old design. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1625987323097-9AF63RE6YYO3OLUB4MWZ/Screen+Shot+2021-07-09+at+11.11.46+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1625987293090-FX1LDLWX8B25MCRXLZAF/Screen+Shot+2021-07-09+at+11.10.54+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626041427067-1M4Q232R3RWS90IH645M/Unknown.png Work - Make it stand out After looking at the strings, I highlighted which old statuses devs could hide (everything in red) and noted what new copy should be triggered instead. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1625876159387-Z4AYDOIIZPB804T9OMMR/Screen+Shot+2021-04-27+at+10.39.17+AM.png Work Old order tracker https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626057531627-3IGA8YO2UQQIB6SLUSJP/Screen+Shot+2021-06-23+at+6.10.55+PM.png Work First A/B test https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626058325611-NTQ1C7T6XPFQ7OJLB1XK/Screen+Shot+2021-07-11+at+7.51.42+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626057481982-923RFY3B2THGA7KCOMG8/Screen+Shot+2021-07-11+at+7.37.20+PM.png Work - RA Renewal Emails Turn renewal emails from transactional to educational and benefits-focused. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626058024759-YIJBAN9GOR6BYBMI3G5P/Screen+Shot+2021-07-11+at+6.48.42+PM.png Work - Make it stand out Copy variations by state. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626058043988-2OAO90JGD8B1HA141GUI/Screen+Shot+2021-07-11+at+7.46.47+PM.png Work - Make it stand out Copy in the design. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626058235126-PAZD58CEJDR2SNMMRU2A/Screen+Shot+2021-07-11+at+7.50.23+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626058443762-PYZ9NJJCG327MNSEEIVN/R3_RA+Renewal+Email_increase_desktop_47states%2BDCV.2.2.png Work - Make it stand out Final A/B test https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626107245777-0ETT6GCF0QC2FY7KK2U2/Screen+Shot+2021-07-12+at+9.27.01+AM.png Work - LZRED (LZ Redesign) Deliver a new mobile-friendly website and content design system to improve the user experience for business customers. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626112678443-J03IBABQAYMU2KLW0R25/Screen+Shot+2021-07-12+at+10.51.04+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626112703578-7C2G0VBL7ZRNZ1ZKW7SU/Screen+Shot+2021-07-12+at+10.51.32+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626112634769-92WRHKFTGQE1OSL57S41/Screen+Shot+2021-07-12+at+10.50.27+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626106442758-FRQ7MWIB53WNB4F9MXQN/Screen+Shot+2021-07-12+at+9.12.08+AM.png Work - Make it stand out Copy template for our “How it works” section https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626106968547-8V4GQW6I4HJ696FDJ2WN/Screen+Shot+2021-07-11+at+10.41.47+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626106920202-6SP4RRI45D5XRCUT1YFX/Screen+Shot+2021-07-11+at+10.41.12+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626107052005-2YPIHFVIZ0016B23N5HR/Screen+Shot+2021-07-11+at+11.10.44+PM.png Work - Make it stand out It’s not clear that “Continue with LegalZoom” means you’re opting into a $249/year service vs. continuing to the next screen or with your order. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626107071603-TIXLQL3SFVHMPOLGPKCK/Screen+Shot+2021-07-11+at+11.13.37+PM.png Work - Make it stand out “Make us your RA” makes it clear what action users are taking. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626112722291-36U4FEUZ329W1YK6B6IV/Screen+Shot+2021-07-12+at+10.52.35+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626106040594-26B65KIEA452FCUFRSK3/Screen+Shot+2021-07-12+at+9.05.47+AM.png Work - Make it stand out The abbreviated approvals process https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626110595818-3H6YUE1VBXSVKORLB1P9/Screen+Shot+2021-07-11+at+9.58.14+PM.png Work - Make it stand out Old banner that linked to modal with fine print https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626105992546-UO1DPAP14FFWMN38OXGG/Screen+Shot+2021-07-12+at+9.04.20+AM.png Work - Make it stand out Initial project scope we agreed on https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626106626708-774O5G2P3SPPZZIWEH3L/Screen+Shot+2021-07-12+at+9.12.52+AM.png Work - Make it stand out Pricing card guidelines for our content design system https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626106598536-R3TC7NM9TYDKUVCMPTMS/Screen+Shot+2021-07-12+at+9.12.46+AM.png Work - Make it stand out Copy template for pricing cards https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626110609538-W4SWXONQFOT5S5APCDI5/Screen+Shot+2021-07-11+at+9.57.41+PM.png Work - Make it stand out New product page banner that linked to modal with fine print 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https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1599632727391-T29MCEUBIT5S68OWF2Y2/Screen+Shot+2020-09-08+at+11.24.09+PM.png Work https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626050925894-3QXHML66NGHI4IAUOR99/Screen+Shot+2021-07-11+at+5.48.06+PM.png Work https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626060223622-UYE9YDPN2504OFK8B62R/Screen+Shot+2021-07-11+at+8.23.31+PM.png Work https://images.squarespace-cdn.com/content/v1/54e01645e4b03a8b46dfbb49/1626110025314-79P7RT8HPCG8M3O20557/Screen+Shot+2021-07-12+at+10.11.26+AM.png Work https://www.wendy-wong.com/brine-jasper daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461274021205-581EOYQN0IGUJ69M41SW/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460573576813-YY0P53DVV9990ZIVKQE3/pickles-editorial-yellow.jpg Brine Pickles Art direction, branding, and packaging design for a pickle shop based in L.A. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465575558361-ZQHSHT59AFG4U8RU09ME/brine-logo.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572726459-5R5QQNJ6N3LX6NGL2S7V/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465416436672-U1HOCTP3I2WSLJYLAU6P/pickles-editorial-green.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572783131-6YDS3S34AQDVB18NAAKF/pickles-editorial-pink.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464286741154-P5R18TNAVHBM14LDKGAK/website-brine.jpg Brine Pickles Visit the site https://www.wendy-wong.com/chotto-jasper daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464979921827-VSUMOBA4OQ183XFEUL1M/menu-1.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460667768735-N8F6PJHSY8AQPXQ90WWZ/logo.jpg Chotto Motto Branding for a ramen shop in Hong Kong https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472772858721-VHAI0L4AVSNY6JU0D5Q3/business-card-grid.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464897481024-YVEICMR52WEAN6V7SQK7/menu-1.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464897909382-S8OUPQBR01N0POG9EYNV/menu-2.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472771124069-A8OFWZEV7G7BOT3D72PL/website-1.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472771346502-LYJIB0QFHQMOGL2IV2CB/website-2.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472771523159-9LY2BLZ9L0LSL8ZKS28A/website-3.jpg Chotto Motto https://www.wendy-wong.com/xoko-jasper daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465245043422-VHAQXC27X5R9B34JIFQ6/img1.jpg Death by Xoko https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465409799161-A2X7XAKQLOREMRVCGUR5/img1.jpg Death by Xoko Branding and packaging design for Death by Xoko, a Peruvian Chocolatier https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465409936163-PWCLDAJUTU5UVZEX50AW/img3.jpg Death by Xoko https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465244718121-K8I0XR82IJ0YICCMWM8E/img2.jpg Death by Xoko https://www.wendy-wong.com/app-jasper daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770523205-U5U60FHXDMKZ5ELEV1AL/ibili-app.jpg Ibili https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770453133-S5L6U740NQVJECWJOF3H/ibili-app.jpg Ibili UI/UX for Ibili, an app that generates architectural walking tours based on geolocation. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472226907821-34D9GWY6CLV2INW0HVIM/guide-screen-3.png Ibili - Interface For easy planning, walks are filtered by length. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472227157982-SL2V6NPK059F7DIIHIL3/guide-screen-2.png Ibili - Experience Geolocation helps anyone navigate like a native. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472829428444-42R1DI5XCZ5OHWY47QV2/guide-screen-4.png Ibili - Features Users click on a stop to learn about each architectural wonder. https://www.wendy-wong.com/american-portraiture-jasper daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465411151470-52H14IV6INJ0O3JA4NYY/american-portraiture-1.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687122925-YFXB3MPG7MIYBKEAY905/american-portraiture-1.jpg American Portraiture Layout for American Portraiture: 1945–1968 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687123988-QTXL6I7KI03D6ERR1YQ1/american-portraiture-3.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687122978-19W4CNW0G9UN5N72U3V0/american-portraiture-2.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687123993-GIBXKBFIPISEBSREKZHJ/american-portraiture-4.jpg American Portraiture https://www.wendy-wong.com/about daily 0.75 2025-12-31